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| Gucci |
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1920s
The founder of Gucci, Guccio Gucci (1881 – 1953) opened in 1921 his leather good company and his first small luggage store in Florence.
Already in early years, he was focused on hiring the best craftsmen he could find to work for him.
He quickly built a reputation for best quality Italian leather goods.
1930s
Just within few years the once small company Gucci enjoyed big success and an international clientele.
At this time the famous horse bit and stirrup were born and the label became an enduring symbol of the fashion house. GUCCI
1940s
The Bamboo Bag was introduced and became one of the first Gucci iconic products.
1950s
During the 1950s the signature web green/red/green becomes a great success and remains as signature of the brand.
Further Stores opened in Milan, New York, Paris and Beverly Hills.
Gucci is presenting modern luxury throughout the world.
1953
Guccio Gucci died. Guccio and his wife Aida Calvelli had a large family, six children in all. His sons Vasco, Aldo, Ugo, and Rodolfo would take over the business.
After the death of Guccio, Aldo helped to open the other Gucci stores in Milan, New York, Paris and Beverly Hills
1960s
At that time, the company developed its famous GG logo (Guccio Gucci's initials), the Flora silk scarf (worn prominently by Hollywood actress Grace Kelly), and the Jackie O shoulder bag, made famous by Jackie Kennedy, the wife of U.S. President John F. Kennedy. 1970s
Gucci continues to expand globally.
First Gucci stores are opening in Hong Kong and Tokyo. The great classics are revamped in new shapes and
colours, they continued to research for better luxury materials.
In the late 1970s
Several business decisions and family quarrels brought the company to the verge of bankruptcy.
Aldo and Rodolfo Gucci had 50% o the company.
Aldo felt that Rodolfo contributed less to the company than Aldo did.
1979
Aldo created the Gucci Accessories Collection to bolster the sales for Gucci’s Perfume sector.
Aldo relegated control of Gucci Perfumes to his son Roberto in an effort to weaken Rodolfo’s control of the overall operations of the company.
Within a few years, the Gucci Perfumes division began outselling the Gucci Accessories division
1980s
Counterfeiters ravaged the company’s pomp by flooding the market with cheap knockoffs tarnishing the Gucci name. Rodolfo and Aldo squabbled over the Gucci Perfumes division, of which Rodolfo controlled a meager 20% stake. By the mid-1980s, when Aldo was convicted of tax evasion in the United States by the testimony of his own son, the outrageous headlines of gossip magazines generated much publicity for Gucci and its designs.
1983
Rodolfo Gucci died and left his 50% share to his son, Maurizio Gucci.
Maurizio and Aldo’s son Paolo gained control of the Board of Directors and established the Gucci Licensing division in the Netherlands for tax purposes.
Following the decision, the rest of the family left the company and, for the first time in years, one person was leading Gucci. Maurizio sought to bury the fighting that had torn the company and his family apart and turned to talent outside of the company for Gucci’s future.
In that year Gucci was starting to become a public limited company.
1994
Tom Ford becomes Creative Director of Gucci.
The stiletto and silk cut out jersey dresses became icons of Tom Ford’s vision.
1995
Domenico De Sole became CEO and transformed Gucci to a fully public company
2000s
2004
Tom Ford and Domenico DE Sole left their positions and Mark lee was appointed as Director and CEO of Gucci in 2005.
Today’s creative direction is in the hand of Frida Giannini.
Creative Director of Gucci: Frida Giannini
About Frida: Born in Rome in 1972 she studied fashion design in Rome.
In 1997 she got a job at Fendi were she worked as a “ready to wear” designer for three seasons before being a designer for Fendi leather goods.
In 2002 she joint Gucci as Handbag design director. Two years later she was appointed to the creative Director of Accessories in charge of bags, shoes, luggage, leather goods, silk, jewellery, eyewear and watches.
In March 2005 she was named to be the creative director for Gucci’s women ready to wear.
In 2006 she also became responsible for Gucci’s men’s wear.";
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Accessories
Belts
